December 2011
FIR Book Review: ROI of Social Media, by Guy R.... →
The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR…
The Hobson & Holtz Report - Podcast #631:... →
Content summary: Today is Boxing Day, a public holiday in the UK, Australia, Canada, New Zealand and some other Commonwealth nations; Queen Elizabeth’s Christmas Day messages available for…
Volkswagen turns off BlackBerry email for... →
The Hobson & Holtz Report - Podcast #630:... →
Content summary: Dan York is guest co-host in Neville’s absence. A Google+ Hangout panel discussion on Le Web has been posted, as have two book reviews by FIR book review editor Bob…
SOPA votes derailed by politician's 'offensive'... →
FIR Book Review: Humanize, by Jamie Notter and... →
Humanize, by Jamie Notter and Maddie Grant, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Amazon.com description: “Knowing the tools of…
FIR Video Panel Discussion: Le Web 2011 →
Le Web brings together the most influential audience in the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press and bloggers gather for two days in…
FIR Interview: Spinklr.com Founder and CEO Ragy... →
Sprinklr.com is a social media management platform for large organizations, run by founder Ragy Thomas. In this FIR video interview—conducted over the latest iteration of the Google+…
Why Your C-Suite Should Love Open Access to Social... →
This is my presentation from BlogWorld and New Media Expo Los Angeles on November 5, 2011. It’s one of over 100 recorded sessions from BlogWorld Los Angeles 2011. You…
Why Your C-Suite Should Love Open Access to Social... →
This is my presentation from BlogWorld and New Media Expo Los Angeles on November 5. It runs a bit over an hour and shows just the slides. It’s one of over 100 recorded…
Augmented Mirror of the Future Reflects You and... →
Apple’s social media policy is just as... →
Back in 2005, when IBM first encouraged its employees to blog publicly about their work, the company explained the initiative in part by noting that no marketing campaign could evangelize the…